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How To Get More Out of Google Analytics

Intro As an online business, you want to get the most out of every dollar that you spend. Whether it’s advertising or any other form of marketing, there are tools that can help you maximize your investment and make sure every penny counts. For example, did you know that Google Analytics is basically free? But […]

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Free Attribution Tools To Help Scale Your Business

The world of marketing attribution has changed significantly in the past few years. With digital marketing, it’s not always possible to track down what channel is actually responsible for generating a conversion. This means that marketers are spending more time trying to figure out why their conversions aren’t coming in, and less time actually doing […]

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How To Really Measure The ROI of Your Marketing

Marketing professionals all know that having a high return on investment is a crucial indicator of a successful campaign. It shows that the ads you are running are successful in converting customers. What if you could take ROI a step further? Effective marketing means understanding the steps that a buyer took along their journey in […]

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5 Step Process To Building A Winning Marketing Campaign

Want to know how to create a successful marketing campaign? Follow this outline, and you’ll be ready to grow your business! The first step is to plan out defined goals for this campaign!  Step 1 – Set Goals Marketing is more than shiny ads and social media posts. All successful marketing starts with a plan […]

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Why You Need Marketing Attribution

Do you really know how much revenue your marketing campaigns are generating? If you don’t, your campaigns may be more of a guessing game than a science. In order to profitably scale your business, you need marketing attribution. What is Marketing Attribution? Revenue attribution is the process of assigning revenue to a particular source, such […]

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What Percentage of Revenue Should You Spend on Marketing

Every business wants to make the most of their marketing and sales budget. Getting your product or service in front of consumers is just half the battle; you also have to make sure the impact you’re having is giving you a return on your investment. Your business has individual sales and advertising needs that will […]

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7 Different Ways to Calculate Your Marketing ROI

Calculating and tracking your marketing Return on Investment (ROI) is essential to building a successful marketing plan. There are a myriad of ways to track your marketing ROI. To find the one that works best for your business, consider these 7 options, from simple to complex.   The simplest way to calculate ROI The easiest […]

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