Want to know how to create a successful marketing campaign? Follow this outline, and you’ll be ready to grow your business! The first step is to plan out defined goals for this campaign!
Step 1 – Set Goals
Marketing is more than shiny ads and social media posts. All successful marketing starts with a plan and goals. You need to ask yourself, what is the purpose of this campaign? Now, before you say “more sales,” we know.
Everyone wants to move their bottom line. Let’s be as specific as possible in this step. For example, a goal could be to grow sales by 15% by targeting past customers. Another goal could be to gain 500 new qualified leads or to convert previous leads.
Once you have figured out a clear, measurable goal, you are ready for the next step, which is to set a budget.
Step 2 – Set Budget
Setting a budget is crucial, as it will affect the ROI of your entire campaign. In the industry, there are generally three ways that you can go about creating a budget.
Companies typically determine their marketing costs in one of three ways:
- Create a budget for each task
- By estimating, match your competitor’s budget.
- % Of Sales
Companies can spend anywhere from 2 to 20% of forecasted revenues on marketing on average. The industry and size of your company determine the budget you set. The higher the percentage of expected revenue you’ll need to achieve, the younger your firm is.
Step 3 – Select Channels + Audience
What methods of communication will you employ? Email? Facebook? Pay-per-click advertising on Google? Some communication methods will be more appropriate for your intended audience.
If your target market does not watch YouTube, avoid running ads on that platform. Consider where your target audience spends their time. Where are they most likely to see or hear about your products or services—and pay attention to it?
Step 4 – Create
Now for the fun, creative part of a marketing campaign. The most enjoyable aspect of the campaign is coming up with your content. You’ll need to tailor your messaging to your audience.
The more you know about your audience, the better your chances of getting a response. When crafting your message, you’ll need to consider two elements about your audience: an issue that needs to be solved and an unmet desire.
Step 5 – Measure Results
The analysis of the results is the final phase of a marketing campaign. You’ll be surprised at what you can learn from all the data. Your findings might show you which targets responded best and which channels gave you the highest chance of reaching your goal.
The more you study, the better equipped you will be to modify your campaign, whether in the middle of it or when you start your next one.
Finding a way to measure your results accurately is vital to understanding the effectiveness of your campaign. Using software like Journicity, you can see defined results across multiple platforms.
Featuring detailed revenue reports, spend tracking, marketing attribution, and precise performance reports, Journicity will enable you to create and manage effective marketing campaigns.
To learn more about measuring your results accurately and launching successful marketing campaigns, schedule a free consultation with Journicity today.